The Ask That Pays Off

A negotiation course for people who don’t want to fight — they just want what they’ve earned.

Why Does Asking Feel So Hard?

You work hard. You show up. You give more than you take...

So why does it feel so uncomfortable to ask for more?

A raise.

A discount.

A project rate that actually reflects the hours you’ll spend.

Even just saying, “This doesn’t feel fair — can we talk about it?”

For most of us, those conversations come with a knot in the stomach and a fear of being labeled pushy, ungrateful, or unrealistic.

And when we do ask, we often stumble, overexplain, or back down before we’ve even begun.

That’s what this course is here to change.

You're Generous - Not a Dormat

This course is for the person who:

  • Knows deep down they’re underpaid or undervalued — but isn’t sure how to change it

  • Dreads the moment someone asks, “Can you do better on price?”

  • Is afraid they’ll sound confrontational, or worse, ruin a relationship by asking for more

  • Is generous by nature, but tired of being the one who always bends

  • Wants to be ready the next time someone asks for a discount, questions their pricing, or offers them less than they deserve

That’s Why I Created The Ask That Pays Off

A negotiation course for everyday people who want to stop getting steamrolled — without becoming someone they’re not.

This isn’t a course about “crushing the competition” or learning to “sell yourself like a boss.” It’s about clear communication, smart preparation, and understanding how to hold your ground — calmly and confidently.

Whether you're negotiating a raise, navigating a high-stakes bill, or holding firm on your service rates, this course will walk you through:

  • What to say (and how to say it) when you’re asking for more

  • What to do when someone else is pushing for a lower price

  • The exact questions that unlock useful information without confrontation

  • How to stop undercutting yourself before the conversation even starts

  • How to understand your unique value so you're not shaken by “That’s too expensive” or “We can’t offer you that kind of deal”

Here's What You'll Learn:

🧠 The Psychology of Negotiation
Understand the mental traps that keep people stuck — and how to step around them with grace.

🛍️ Identify Everyday Negotiation Situations
You’ll learn how to make simple negotiations a part of everyday life so you can save money and open doors to new experiences.

🎯 Setting Your Foundation
Get clear on your value, your goals, and the “why” behind your ask.

❓ Smart Questions That Change the Game
Learn exactly what to say to open the door to better outcomes — in work, money, and everyday situations.

📋 Real-Life Scenarios + Practice Prompts
Because confidence comes from doing, not just reading.

🛡️ Handling Pushback Without Losing Your Cool
Scripts and strategies for when someone challenges your rates, questions your fees, or gives you the dreaded “We can’t afford that.”

Real Results

Here are just a few examples of real results (both big and small) from applying the skills used in this course:

  • $15,000 savings on a new Nissan Murano.

  • Scored an $87 fix on what was originally quoted as a $5,000 boiler issue.

  • Saved over $20 on groceries without any advertised discounts.

  • Reworked an $8,000 bill to $47 by asking the right questions in the right way.

  • A scholarship without being the most qualified.

  • A savings of $100 while working with a contractor.

  • Turned a frustration at work into a $2.00/hour raise - that's an extra $4,000+ per year!

What Makes This Course Different?

  • It’s designed for people who don’t want to become someone else
    You don’t need to adopt a fake persona, speak corporate jargon, or bulldoze your way through. You just need to ask better questions and know your value.

  • It helps you save time and mental energy
    You’ll learn a repeatable approach you can apply again and again — without starting from scratch each time.

  • You’ll get support
    This course includes access to coaching, so if you get stuck, flustered, or unsure how to apply it to your own situation, we’ve got you.

  • You’ll likely save or make money just by applying one or two strategies
    This course pays for itself the first time you get a bill reduced, a larger bonus, or finally say no to a client who isn’t worth the discount.

What If You're the Kind of Person Who…

  • Doesn’t like conflict?
    Good. You don’t need to create any. You just need to ask the right questions and hold space for the answers. This course will show you how.

  • Struggles with self-doubt?
    You’ll get clear on what makes you valuable and how to articulate it — without puffery or pretending.

  • Worries it’s too late to change things?
    You’re likely one conversation away from a turning point. Let’s make sure you’re ready for it.

Real Talk About Cost

You might be thinking:

“If I’m already struggling to ask for more money, how can I justify spending money on this course?”

Here’s the reality: This isn’t an expense. It’s an investment in your ability to stop leaving money on the table.

What Would Change If:

  • You got a $3,000 raise this year?

  • You saved $500 by asking one smart question about a bill?

  • You confidently held your price and stopped discounting your services every time someone pushed back?

One conversation, one shift, one win — and this course pays for itself. After that, it’s all upside.

You don’t have to be more aggressive. You just need to be more prepared.

Negotiation doesn’t have to feel icky. And you don’t have to become someone else to do it well.

You just need a strategy that works for you — one that helps you stand tall, ask smart questions, and walk away proud of how you showed up.

Let this course be that strategy.

Who Am I?

Hi, I’m Lourdes Genao Ulloa — a firm believer that you don’t need to be the loudest person in the room to get what you want.

I was born in the Dominican Republic and grew up in New Hampshire. I put myself through college, graduated debt-free, and earned a full ride for my master’s degree in Information Age Marketing. Today, I work full-time as a buyer, managing multi-million dollar businesses. Outside of work, I’m a real estate investor, a marketing strategist, and a public speaker who helps people tap into their influence and power, even if they’ve been told they don’t have either.

My passion for negotiation comes from real-life experience — not just boardrooms and spreadsheets, but from making tough calls, asking uncomfortable questions, and pushing past the expectations placed on me. I created this course to help you do the same. You don’t have to change who you are. You just need to know how to start the conversation.

FREQUENTLY ASKED QUESTIONS

What do I get when I sign up?

You’ll get immediate access to all lessons, templates, and bonus resources — no waiting. For those that choose the coaching option, you’ll also get six months of bi-weekly coaching calls, where you can ask questions, get feedback, and practice what you’ve learned in a supportive environment.

If I choose the coaching option, what if I can't make the live calls?

No worries at all. Every session is recorded and uploaded so you can watch the replay anytime. If you have a question but can’t attend live, just send it in advance — we’ll make sure it gets answered on the call.

How long do I have access to the course?

You’ll have lifetime access to all the course content, including any updates. Live coaching access is available for 6 months from the time you join.

Do you offer refunds?

Because this is a digital course with instant access to all materials, we don’t offer refunds. That said, we want you to feel supported and confident in your decision — if something feels off, reach out. We’re here to help.

Is this course just for people in corporate jobs?

Not at all. Whether you work in a corporate setting, run your own business, or are somewhere in between, this course gives you practical tools to negotiate confidently — for your salary, your services, or even your bills.

What if I'm not a "natural negotiator"?

Perfect. This course is made for people who don’t love conflict, hate feeling pushy, and just want to be treated fairly. You’ll learn how to ask smart, open-ended questions that shift the conversation in your favor — without changing your personality.

Do I have to be super confident to get results?

Nope. You just have to be willing to learn a few tools, ask a few questions, and show up. Confidence often comes after you start seeing results — not before.

Can this really help me save money?

Yes — often in ways you don’t expect. Whether it’s getting a better rate, avoiding unnecessary fees, or finally landing the raise you’ve earned, the skills you learn here can pay off fast. One smart question could literally save you thousands.

PRICING

Choose Your Plan

Course Only

$147

  • Instant access to all course modules - binge or go at your own pace

  • Downloadable resources and worksheets to apply what you've learned

  • Scripts, real-life examples, and prompts to make your negotiations smooth

  • A proven framework for asking the right questions and holding your ground

  • Lifetime access so you can revisit anytime you need a refresher

Course + Live coaching

$597

  • Everything in the course only option plus...

  • Live group coaching calls 2x a month for 6 months — get real-time feedback, encouragement, and support

  • Personalized guidance on your specific negotiation scenarios and goals

  • Practice opportunities so you can build confidence before the real conversation

  • Access to coaching replays so you can rewatch advice anytime you need a refresher

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Disclaimer: Results will vary based on individual effort, experience, and application. This course provides tools, strategies, and support, but we cannot guarantee specific outcomes. This is not financial, legal, or psychological advice.